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Citi logo by Paula Scher

Citi logo by Paula Scher

by ELIZABETH | Apr 26, 2015 | Citi logo

How can a multi-billion dollar organization base their identity off of a second? Answer: “it’s a second done in 34 years” says Paula Scher for her napkin sketch of the Citi logo. The questioning came when Paula Scher first introduced her initial sketch of the Citi...

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